Unity Opto Revs Up LED Lighting

Operation

CENS

Ken Liu

Last updated 11/25/2010

Taipei, Nov. 25, 2010 (CENS)--Unity Opto Technology Co., Ltd., a leading LED packager in Taiwan, will shift sales emphasis to lighting market in 2011 after securing stable customer base in backlight market. 

Corporate chairman, C.H. Wu, estimated the company`s lighting operation would rake in revenue of around NT$2-2.5 billion (US$66-83 million at US$1:NT$30) in 2011, up from NT$1 billion (US$33 million) for 2010 to account for 20% of the company`s total sales, up from 2010`s 15%. 

Wu pointed out that the keys for LED-lighting manufacturers to win are distribution channel and cost efficiency, adding that Taiwan`s manufacturers are advantageous over international patent holders in terms of cost efficiency. To create its distribution channel advantage, Wu said his company has been vigorously seeking partnership with retailers in Europe, mainland China and Japan. 

Recently, the company has won LED-lighting contracts from several Spanish retailers and 30 hotel chains in Europe. Industry executives estimated each of the hotel chains would contract Unity Opto to supply NT$30 million (US$1 million) of LED lighting products a month. 

Wu felt that lights for commercial buildings like offices, factories, parking lots and shops would dominate the LED-lighting market in 2011, as the time for investors of LED commercial lights to see investment return has shortened to two years. 

The company`s backlight operation, Wu estimated, would rake in sales of around NT$8 billion (US$266 million) in 2011, up from the projected NT$5 billion (US$166 million) for 2010 as a result of Samsung`s orders calling for backlights for its new LCD (liquid crystal display) TVs.